Idea
Idea
Carrying forward the idea of waste segregation, Savlon used the term ‘Gullak’ to introduce the idea of ‘Saving’ and recycling plastic and other types of waste. This initiative further educated children about the importance of waste segregation.
Objective
Objective
With the aim of introducing waste segregation to kids, Savlon planned to mobilise the spirit of ‘Swacchata Hi Seva’ to organise waste collection drives in school to highlight the importance of waste management.
This is how Savlon does it
Taking this initiative ahead, Savlon aimed to cover more than 500 schools across Mumbai, Delhi, and Kolkata. In addition to educating the children about proper waste segregation, Savlon planned to place a ‘Gullak’ plastic waste collection unit in schools. The brand further planned to encourage children to participate in this through the Swacchata Ka Competition.
12,00,000
Schools
30,00,000
Students
About Savlon
For over 50 years, Savlon has been a well-known household name in India by leveraging its expertise in germ protection to expand its range. Savlon has you covered with its trusted protection.
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