Idea
Idea
The idea was to motivate the audience to wash hands daily. To bring inclusivity, they collaborated with renowned Mouth and Foot painter artist Swapna Augustine. They present the simplicity of a hand wash by showing how she uses Savlon handwash without fail in her daily life.
Objective
Objective
The campaign's objective was to make users understand the necessity of handwashing, especially in these trying. It evokes people's senses and reminds them always to wash their hands.
This is how Savlon does it
The film "The Artist" was circulated on social media platforms on a Global Handwashing Day to change peoole's mindsets about hand hvaiene. It contributes to MFPA (Mouth and Foot Painter Association. India's artist trainina foundation with resources. In addition. I savlon also won twr awards from D&AD, the worldwide non-profit organization, for its film "The Artist", which portrayed Swapna from the purpose led #NoHandUnwashed campaign.
10
Mouth and Foot artists
100000
Views on YouTube
About Savlon
For over 50 years, Savlon has been a well-known household name in India by leveraging its expertise in germ protection to expand its range. Savlon has you covered with its trusted protection.
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