Idea
Idea
As COVID forced people to rethink the importance of maintaining hand hygiene, Savlon came up with an initiative to encourage people to continue taking hand hygiene seriously. The initiative further urges people to follow certain behavioural habits to take up a firm stand against the second wave.
Objective
Objective
With a clear aim of contributing to the fight against the Coronavirus second wave, Savlon stepped up to raise awareness and educate their online audience about COVID-appropriate behaviour. This campaign encourages them to take up certain habits and precautionary measures that will play a key role in beating the virus.
This is how Savlon does it
With the online community growing at a faster rate amid the pandemic, Savlon chose to make use of social media, influencers and celebrities to make this campaign a success. We used #BeatTheSecondWave to advise people about appropriate care habits when they’re around someone who got infected or are experiencing the symptoms themselves. We used creative and interactive ways to start a conversation about the importance of wearing a mask with #MaskHaiMazaakNahi. Comedians like Zakir Khan and Rahul Subramanian used their comic styles to educate people on the importance of masks while Savlon continued to drop innovative awareness videos.
About Savlon
For over 50 years, Savlon has been a well-known household name in India by leveraging its expertise in germ protection to expand its range. Savlon has you covered with its trusted protection.
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