Idea

In an attempt to encourage people at public events to take hand hygiene seriously, Savlon chalked up an initiative to help devotees avoid infections by adopting handwashing. The brand further helped with first aid in a first of its kind initiative designed specifically for Kumbh.

Objective

Savlon wanted people to understand that most contagious infections are easily preventable by adopting simple hygiene habits like handwashing. In an attempt to do the same at Kumbh, Savlon set up various initiatives to communicate the importance of hand hygiene.